The Howard County Chamber is proud to unveil our 2026-2028 Strategic Plan. Built on extensive member feedback and informed by the evolving needs of our business community, this plan charts the path for the next three years as we grow, innovate, and expand our regional impact.
At the heart of the Strategic Plan are our guiding principles:
Mission: To be the catalyst for a vibrant community where business thrives.
Vision: To lead the way for a vibrant community where business thrives.
Values: People. Policy. Prosperity.
Together, these statements reinforce our purpose and guide the work ahead.
Building the Next Chapter
Howard County continues to evolve, and so does the Chamber. The 2026–2028 Strategic Plan reflects our commitment to expanding our reach, amplifying the voice of business, and strengthening the connections that fuel our local economy.
Our plan centers on five strategic priorities designed to build organizational capacity, enhance engagement, elevate our visibility, and position the Chamber as a leader in advancing a vibrant and resilient business community.
Our Five Strategic Priorities
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Foundation
The launch of the Howard County Chamber Foundation marks a milestone moment for our organization. The Foundation will allow us to expand educational programs, advance workforce development, and deepen community partnerships. Over the next three years, we will build the structure, leadership, and mission needed to ensure the Foundation’s long-term success and meaningful community impact. -
Membership Recruitment, Retention, and Engagement
Our members are the core of our strength. We are redefining how we attract, connect, and support businesses of all sizes by expanding outreach efforts, increasing visibility, and creating more opportunities to engage. This priority is focused on strengthening member relationships, enhancing the value of membership, and cultivating a more inclusive, connected Chamber community. -
Organizational Excellence
To serve our business community effectively, the Chamber must continue striving for excellence. We will pursue national accreditation, adopt best-in-class governance practices, and modernize operations. By investing in strong leadership and strategic impact, we will position the Chamber as a trusted advocate, thought leader, and resource for the Howard County business ecosystem. -
Marketing and Communications
We are elevating how we tell our story. Through a stronger digital presence, improved media engagement, and fresh storytelling tools including video, targeted outreach, and expanded social media efforts, we will increase awareness of the Chamber’s role and value. This priority highlights member success, showcases our advocacy work, and reinforces the Chamber as a smart investment for business growth. -
Community Impact
The Chamber’s influence extends beyond business. Over the next three years, we will deepen connections with nonprofits, community partners, and local leaders to expand opportunities for service, volunteerism, and shared prosperity. This renewed focus underscores the Chamber’s role as a connector, strengthening the social and economic fabric that supports a thriving Howard County.
Looking Ahead
The 2026–2028 Strategic Plan sets the stage for an exciting new chapter. Grounded in our mission and driven by our values, this plan will guide the Chamber’s work as we strengthen the business community, expand our influence, and create opportunities for continued prosperity.
We look forward to collaborating with our members, partners, and stakeholders as we bring this vision to life and shape a vibrant future for Howard County.